Privacy Policy
Last Updated: May 7, 2026Baiano Co. LLC ("Company," "we," "us," or "our") operates the Apex / Looksmax mobile application and related services (collectively, the "Service"). This Privacy Policy explains how we collect, use, disclose, and protect information when you use the Service.By accessing or using the Service, you acknowledge that you have read and understood this Privacy Policy.1. Scope
This Privacy Policy applies to information collected through:
- our mobile applications, websites, and related pages that link to this Privacy Policy;
- customer support communications; and
- other online services operated by Baiano Co. LLC that link to this Privacy Policy.2. Information We Collect2.1 Information You Provide
We may collect:
- account details (such as email address and authentication credentials handled through our authentication providers);
- profile information and onboarding responses;
- photos and image content you upload, including selfies and face photos;
- communications, feedback, and support requests you send to us.2.2 Information Collected Automatically
We may collect:
- device and technical data (such as device type, operating system, app version, language, approximate region, and diagnostic logs);
- usage and interaction data (such as feature usage, session events, and timestamps);
- subscription and paywall event data, including entitlement status.2.3 Information We Derive
We may generate or infer data from your inputs and usage, including:
- appearance-related scores and analysis outputs;
- progress tracking and habit-check data;
- recommendation metadata and model output records.2.4 Sensitive Information Notice
Face photos may be considered sensitive personal information in some jurisdictions. By uploading face images, you expressly consent to processing for the purposes described in this Privacy Policy.3. How We Use Information
We use information to:
- create and manage your account and authenticate access;
- provide core functionality, including image analysis and personalized outputs;
- save, sync, and restore app state and user data;
- process subscriptions and control feature access;
- maintain security, detect misuse, and enforce our legal rights and Terms;
- monitor, troubleshoot, and improve performance, reliability, and product quality;
- comply with legal obligations and lawful requests.4. Legal Bases for Processing (Where Applicable)
Where required by law, we process information based on:
- contract performance (to provide the Service);
- consent (such as camera/photo permissions and face-image processing);
- legitimate interests (security, fraud prevention, product improvement, and business operations);
- legal obligations.5. How We Share Information
We do not sell personal information for monetary consideration. We may share information:
- with service providers and processors who operate infrastructure and product functionality for us;
- with payment, subscription, and paywall providers to administer purchases and entitlements;
- with cloud storage, hosting, analytics, and infrastructure vendors;
- with AI/model providers to process requested analysis features;
- with professional advisors, insurers, auditors, and affiliates as reasonably necessary;
- in connection with mergers, acquisitions, financings, reorganizations, or asset sales;
- where required by law, regulation, legal process, or to protect rights, safety, and property.6. Third-Party Services
The Service may rely on third-party services, including services such as Firebase (authentication, database, and storage), OpenAI (model analysis), Superwall (paywall management), and app-store billing systems. These providers may process data under their own terms and privacy practices.7. Data Retention
We retain information for as long as reasonably necessary to:
- provide and operate the Service;
- maintain records and internal business operations;
- resolve disputes and enforce agreements;
- comply with legal and regulatory obligations.
Retention periods vary based on data type, account status, technical needs, and legal requirements.8. Security
We implement commercially reasonable administrative, technical, and organizational safeguards designed to protect personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.9. International Transfers
Your information may be processed and stored in countries other than your own, including countries that may not provide the same level of data protection. By using the Service, you consent to such transfers as permitted by applicable law.10. Your Rights
Depending on your jurisdiction, you may have rights to:
- access, correct, or delete personal information;
- request data portability;
- object to or restrict certain processing;
- withdraw consent where processing is based on consent;
- lodge complaints with a supervisory authority.
To exercise rights, contact us at [email protected]. We may request information to verify your identity.11. U.S. State Privacy Notice
Residents of certain U.S. states may have additional rights regarding access, correction, deletion, and opt-out requests under applicable state privacy laws. We do not knowingly sell personal information for money.12. Children
The Service is not intended for children under 13, and in jurisdictions with higher minimum ages, not for users under the required minimum age. We do not knowingly collect personal information from children in violation of applicable law. If we learn such data was collected, we may delete it.13. Changes to This Policy
We may update this Privacy Policy at any time. Updated versions are effective when posted, unless otherwise stated. Your continued use of the Service after updates indicates acceptance of the revised policy.14. Contact
Baiano Co. LLC
Email: [email protected]